63% of consumers say they would switch to a company that offered text messaging as a communication channel.
Why should your organization be using text messaging?
85% of people keep their phone at arms reach at all times.
Two-thirds of Americans check their phones 160 times a day.
According to Juniper Research, business messaging hit an all-time high in 2020, at 2.7 trillion, up 10% from the year before.
9 out of 10 people read the texts they receive within the first 3 minutes.
The open rate for text messages is 98%. (email’s open rate is only 20%.)
The open rate for text messages is 98%. (email’s open rate is only 20%.)
The response rate for text is 45%, whereas for email it’s only 6%.
SMS response rates are 295% higher than responses from phone calls.
How should your organization be using text messaging?
Answering Pre-sale Questions
“Do you have this item in stock?”
“What time do you close?”
“Do you provide commercial services?”
Give Status Updates
“Your car is ready.”
“Please pickup your item at 3 PM.”
“Our service is currently unavailable.”
Offer Support
“Here’s a link to the manual.”
“Don’t forget to properly mount your new item.”
“Let us know if you have questions about your order.”
